How To Choose A Design And Branding Agency

For anyone who owns a retail store the look of the shop matters. This is because this is the first thing that the client will see and it has to be able to capture their impression and make them step into the store to check it out. This is where it is said that first impressions matter and they will determine whether one gets a customer or note. Thus the emphasis of having a store that is captivating is critical to a sale. This is where one needs to choose a design and branding agency that can deliver quality work. One such is Studio Gascoigne who are a leading design and branding agency. If you need to hire one below are some steps to follow.

Choosing A Design And Branding Agency

Where to search


When planning to design and brand your store, it is a good idea to know what it is you want. There could be other retail shops whose look and style you like. You can begin by talking to the owners of this store and finding out who did the design and branding for them. Ask if they can recommend the agency and how their experience was, was their vision actualized. A client who is satisfied will give referrals of the company that served them well. One can also do an online search and look at companies within their area that provide this service. You will find a list of companies that one can do some background checks on.

Look at the experience and qualifications

Experience is vital in the delivery of such a service. There should be an assurance that the agency can actualize the client’s vision. Find out how many years the agency has been in operation, this will give you an indication of the skill and expertize they may have. If the firm is relatively new, find out about the experience of the team. Secondly, one needs to look at the qualification of the agency. Do they have the proper training, certification to provide the service? Are they licensed and do they have the correct permits that are needed to handle construction and building projects.

Past client references

Asking for references of past clients is important in getting to see and know the quality of work to expect. Agencies should readily provide a portfolio of work they have done showing before and after photos of their designs. One can ask about the inspiration behind the design and branding to know how the process was achieved.


wywywhshssyssyaFinally, the cost is a major factor. The cost will vary due to different factors. This can be the type of design, the materials to be used, the cost of labor and additional charges that may arise. One needs to get a written estimate of the costs to expect.…